Yamuna Ramachandran

Marcus Brown, a Connecticut progressive, won a 3-way race. I designed a logo and series of digital and mail pieces with consistent branding and strong colors, showcasing his campaign promises.

As this candidate represented the district near Museum Mile, artwork served as the creative base.

I wrote and designed these brochures using insights from a range of online and printed sources, crafting each flyer to inform and engage effectively.

The first highlights tackling the housing crisis. The second describes ranked-choice voting and conveys its importance.

Culturally informed designs crafted to help Native American tribes secure funding. These include a full recreation of a blanket pattern, plus charts and diagrams for use throughout an annual report.

Graphics created to complement articles I published on my Substack newsletter, garnering almost 500 subscribers and thousands of views.

The League of Conservation Voters wanted to educate consumers on the life span of litter and promote reusing bags with a logo and food truck graphics.

A new logo was designed to accurately reflect the mission of this elementary school in Midtown Manhattan. I also created materials for several annual in-school events.

Patch’s extensive branding included forward-facing and in-house assets. Collateral included original posters, and the Patch corporate card.

Additionally, I created wayfinding transit icons for use on Georgetown Patch during the Presidential inauguration.

This series was designed to encourage Mayor Ras Baraka to allow Uber to operate in Newark. It incorporated Uber brand guidelines and our original components. 

The suggested idea for these mailers was to use photographs of people unhappy in their jobs. I reconcepted it to be modeled after the amusing Someecards.

This series of print and digital work highlighted the slate of candidates running to represent Harrison, NY.

Hillary Clinton-inspired material for Elizabeth Crowley, a councilwoman from Queens, who wanted to present reasons to elect Clinton.

Bilingual mail pieces with divided design, for Christopher Rosario for State Representative.